Signature Aviation

A niche within a niche, Signature Aviation specialized in providing white-glove aviation services to wealthy clients. The type of wealth you learn to not flaunt. 

Despite this, their careers website and employment messaging failed to reflect the business they served. Prospective candidates also received no insights on the work environment or the development opportunities within.

Facing off against chain hotels and larger airports, we put together messaging that focused on what made Signature, Signature. The booming private jets and sleek black suits took care of the rest.